He is engaged to Marcela Valencia, an EcoModa executive and daughter of the deceased co-founder, Valencia. She sends her résumé to EcoModa without a photograph, thus securing an interview.Īrmando Mendoza, EcoModa's new president, is the smart, handsome, and well-educated son of the company's retired co-founder Roberto Mendoza. After searching unsuccessfully for a job to match her education and experience, she applies for a position as the secretary to the president of EcoModa, a highly successful, trendy fashion manufacturer/retailer founded by two families, the Mendozas and the Valencias. Though she has a masters degree in finance and graduated at the top of her class, Betty has been unable to secure a job interview, because, she claims, her ugly photograph ruins her otherwise impressive résumé. She becomes Armando's accomplice in a clandestine scheme to save EcoModa from financial ruin and they become romantically involved. Betty constantly faces the scorn of EcoModa's attractive manager-owners but proves herself indispensable to EcoModa's new president, Armando Mendoza.
It is considered be the most popular telenovela of all time. In addition, the premiere episode doubled and in some cases nearly tripled its prior audience among all key demographics.ĭue to the success of re-runs aired in the United States, in June 2009, Yo soy Betty, la fea re-aired in México on Canal de las Estrellas. Eight years after the telenovela's original run, the highly anticipated return of the original version of Yo Soy Betty, La Fea delivered impressive ratings for the network, attracting over one million viewers, more than half a million of which were adults aged 18–49. In the United States, both the comedy-drama hit Ugly Betty and Televisa program La Fea Más Bella are based on the Colombian soap opera.īetty, la Fea re-aired on TeleFutura in January 2009. More than a dozen versions of the telenovela have been made in other countries.
Yo soy Betty, la fea (I am Betty, the ugly one) is a popular soap opera filmed in Colombia, written by Fernando Gaitán and produced between 1999 through 2001 by the Colombian network RCN (Radio Cadena Nacional).
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